An international perspectiveon luxury brand and country-of-origin effect

authored by

Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh, Rahul Singh

Abstract

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

Organisation(s)

Institute of Marketing und Management

External Organisation(s)

University of Florence (UniFi)
NEOMA Business School
Hong Kong Polytechnic University
Waseda University
Plekhanov Russian University of Economics
University of Florida (UF)
Birla Institute of Management Technology (BIMTECH)
Northeastern University

Type

Article

Journal

Journal of Brand Management

Volume

16

Pages

323-337

No. of pages

15

ISSN

1350-231X

Publication date

07.05.2009

Publication status

Published

Peer reviewed

Yes

ASJC Scopus subject areas

Strategy and Management, Marketing

Sustainable Development Goals

SDG 12 - Responsible Consumption and Production

Electronic version(s)

https://doi.org/10.1057/bm.2008.52 (Access: Closed)