An international perspectiveon luxury brand and country-of-origin effect

Authored by

Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh, Rahul Singh

Abstract

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

Details

Organisation(s): Institute of Marketing und Management
External Organisation(s): University of Florence (UniFi)
NEOMA Business School
Hong Kong Polytechnic University
Waseda University
Plekhanov Russian University of Economics
University of Florida (UF)
Birla Institute of Management Technology (BIMTECH)
Northeastern University
Type: Article
Journal: Journal of Brand Management
Volume: 16
Pages: 323-337
No. of pages: 15
ISSN: 1350-231X
Publication date: 07.05.2009
Publication status: Published
Peer reviewed: Yes
ASJC Scopus subject areas: Strategy and Management, Marketing
Sustainable Development Goals: SDG 12 - Responsible Consumption and Production
Electronic version(s): https://doi.org/10.1057/bm.2008.52 (Access: Closed )