Walk the Talk?

Investigating the Performative Effect of Corporate Sustainability Communication

verfasst von

Manuel Reppmann, Frederik Maibaum, Laura Marie Edinger-Schons, Johann Nils Foege

Abstract

In contrast to the common notion that corporate sustainability communication (i.e., CS talk) primarily serves as a backward-looking description of CS activities, the formative perspective acknowledges its potential to trigger CS-related organizational change (i.e., CS walk). Based on this view, we develop and empirically test a nuanced theoretical framework suggesting that, although CS talk can evoke future CS walk, too much talk can have an adverse effect, inhibiting companies from walking their talk. Furthermore, we argue and show that the performative effect of CS talk gradually unfolds within companies, initiating symbolic CS walk before evolving into substantive CS walk.

Organisationseinheit(en)

Institut für interdisziplinäre Arbeitswissenschaft

Externe Organisation(en)

Universität Hamburg

Typ

Konferenzaufsatz in Fachzeitschrift

Journal

Academy of Management Annual Meeting Proceedings

Band

2024

ISSN

0065-0668

Publikationsdatum

01.08.2024

Publikationsstatus

Veröffentlicht

Peer-reviewed

Ja

ASJC Scopus Sachgebiete

Management-Informationssysteme, Technologie- und Innovationsmanagement, Arbeitgeber-Arbeitnehmer-Beziehungen

Ziele für nachhaltige Entwicklung

SDG 9 – Industrie, Innovation und Infrastruktur, SDG 12 – Verantwortungsvoller Konsum und Produktion

Elektronische Version(en)

https://doi.org/10.5465/AMPROC.2024.319bp (Zugang: Geschlossen)